Get to grips with questionnaires and make a difference to your research results by having clean, reliable data that has been collected to a high standard. If you are an undergraduate studying for a qualification, a post-graduate preparing research reports, undertaking any sort of student investigative project or simply looking to collect evidence that backs up your ideas, then this easy-to-read and informative book is for you. You'll discover how to set objectives for your questionnaires; construct questions so they'll deliver valuable results; create answer types that will allow you to drill down into your data; deliver your questionnaire in accessible ways to your respondents; collect the responses and ensure they are accurate; analyse all of the responses, then use statistical and analytical tools to get even more from them than appears on the surface; present your findings in a way which will enlighten your readers and deliver the end result which you want. The book also contains a simple primer on the main statistical measures, enabling you to evaluate the reliability of your data and assess other people's results from a point of understanding. Any student or academic conducting research will benefit from the insights that this book brings and will find it an excellent resource throughout their project work.
